Many brands now use various digital marketing strategies that assist with receiving extra traffic to the site. While obtaining extra traffic to the site is a great goal to have, to create brand awareness and boost conversions, then businesses would profit greatly from raising the conversion rate on their site. As they could then immediately begin using the visitors that are already coming into their website.
Below are 4 ways in which the conversion rate of Your Site can be enhanced:
1. Manage and Boost Website Page Load Rate
Among the simplest methods to have a direct influence on your site conversion rate is to increase the page load speed of these pages onto your own site. People are now increasingly entangled in the digital era and need access to information at their hands.
As soon as they see that the site is taking the time to load, they’d rather abandon the present session and try looking for another site to complete their job. This isn’t desirable as it delivers a bad encounter to the end-user and reduces the total conversion speed of this site making it inefficient.
Google recently published info on how page loading period affects the bounce speed:
Increased bounce speed due to page loading speed contributes to fewer conversions.
Fan development of 1 minute at the page load rate improves conversions by 7 per cent.
Diagnose your site using the free Google Page Rate Insights instrument and adhere to the recommendations to maximize your site page loading speed.
2. Use Videos on your landing pages or site
It’s predicted that the movie will account for 70 per cent of the cell visitors by 2021. All content programs are incorporating video in their content since it features the maximum participation and brand recall in contrast to some other media format.
A very simple product movie describing the benefits and characteristics of this item can go a very long way in engaging the consumer, brand retention and enhancing the conversion speed.
As a result of On-demand video being easily available, users now enjoy watching videos over text. People like adventures that go right to the point along a movie assists in achieving this. Seeing a movie describing the solution or service is simpler to learn than reading about it that raises participation and finally contributes to a higher conversion rate.
3. Optimize for Mobile Devices and comprise Multiple Payment Options
The vast majority of the visitors is on cellular now rather than optimizing your site for cellular would lead to risking a great deal of possible traffic and clients.
People today take a mobile device constantly and use it as and when the demand appears on the move. Consequently, it’s very important to get an optimized existence onto a mobile device as the purpose is much more instantaneous. Consumers utilize mobile devices either in the discovery, study or buy phases of a product they’re interested in.
Thus, an optimized cellular experience is essential to boost user participation, get repeat traffic and permit the buy. All of that again helps drive traffic and Enhance the overall conversion speed of the Site
4. Make It Simple for Your Site Visitors to Locate, Read and Purchase
The important objective of any site design needs to be to make it quite straightforward and simple for people and prospective buyers to find what they’re searching for and also purchase the products or services.
The site design is essential to supplying users with a great user experience. Supplying a great Search Experience, acquiring the ideal group construction, using important URL’s for many site pages and significantly having a brief and easy payment procedure are important elements of a fantastic user experience.
Aside from using a cellular responsive site, incorporating mobile-friendly payment alternatives like a Mobile Wallet etc. is highly recommended since it can help to create the last purchase step frictionless leading to a higher conversion rate.